Within the brand context of ISSY, beauty is unbound; it is a continuous process of self-creation. Gender, identity, emotion, and aesthetics are never rigid labels, but rather expressions of life meant for free reconstruction. From shattering the boundaries of identity to fearlessly embracing passion, ISSY deeply embeds the avant-garde philosophy of "boundlessness, boldness, and evolution" into its brand DNA.
Rooted in this "unbound" core and using the "multifaceted self" as a focal point, DAS Lab explores how the reconstruction of spatial order can build an experimental ground for the new generation to explore avant-garde aesthetics.
