This project, AesoCoco, located in Shenzhen's Bao'an Joy City, drew on the power and inspiration of primordial nature. Combining this with AesoCoco's brand positioning as a natural aesthetic healing station, the design team translated the key words "nature," "aesthetics," and "healing." Using space as a medium, they incorporated spatial poetics, giving the brand a tangible and immersive experience.
DAS Lab incorporated the natural flow and fluidity of curves to echo the natural characteristics of coconut water. The ceiling, centered around acrylic, mimics the curves of coconut water, creating a sense of fluid lightness and evoking the atmosphere of a morning coconut grove. The dining area, adorned with sandblasted metal walls and the brand logo, creates a contrast of cool and warm. The primary color palette continues the brand's visual palette of "sunlight" and "earth," employing natural hues to create a calming and healing atmosphere. True to the brand's motto, "Aesthetic Heals," design here becomes a medium for conveying emotion and energy: soft lines, warm materials, and delicate light and shadow create a slow-paced, immersive, healing space.
