Grid Coffee, founded in Beijing, is an offline chain brand that focuses on specialty coffee. As a single-origin coffee brand, it is a relatively innovative positioning. Within the Grid Coffee team, a professional, rigorous and purely rational attitude is a consensus for internal development. Grid believes that, looking towards the future, perhaps returning to the basics and focusing on the coffee that the brand understands, using the highest quality products to meet the daily needs of most people, is something worth adhering to and has long-term value.
Through continuous exploration with the Grid Coffee team, we started from the brand’s attitude and philosophy and developed a spatial narrative around the brand’s logo. Using 300×300 as the benchmark scale of the space, we defined the scale of the space, bar, and props. It is the order of space and also reflects Grid Coffee’s rigorous attitude towards coffee.